Facebook Generation: College Alumni Mags See a Drop in Readers
Most people read their college alumni magazines for the class notes, immediately flipping to the back to see who was married, had a baby or was promoted to an envy-inducing job, but younger alumni who are used to second-by-second updates from friends through Facebook aren’t as interested in the paper magazines. However, some forward-thinking alumni offices are now using new tactics to reach students and grads. Youtube, Facebook and new social sites are changing the face of alumni communications.
Because many of the schools have been slow to embrace the now-common social network features found on the web, many are struggling to re-engage young readers. Most schools have set up password-protected sites where graduates can change their contact information, drop a class note or donate money, but few have been able to create dynamic communication and participation online, until now…
Read the full article in the New York Times.
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[…] Christina Twomey wrote an interesting post today on Facebook Generation: College Alumni Mags See a Drop in ReadersHere’s a quick excerptYoutube, Facebook and new social sites are changing the face of alumni communications. Because many of the schools have been slow to embrace the now-common social network features found on the web, many are struggling to re-engage young … […]
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